Creating your own future

Now, with the credit crunch sinking deeper than anyone imagined, households across the country are facing a very uncertain future.

Yesterday the world stock market took a big tumble as two major banks became victims of the credit crunch. Who will be next?

How does this effect the home business industry? 

You can read Yorgo’s article or listen to the recording:

Who should we trust if not ourselves to create our own destiny for us and our children.
To take the next step to creating your own future just fill out the form, and we will take you by the hand and guide you step by step to create your own home business.

Zo Nicholas

“Some people make things happen,
Some watch things happen,
While others wonder what has happened”. Which one are you?

Do you have a plan?

Many people have no plan. 

  Success is built on consistency and focused work. Get rid of everything distracting while you work and work daily. Have a special workspace, be it the kitchen table, a bedroom corner or an office.  Make it your space. Find a time during the day when its quiet and you can really focus on your tasks.It’s better to work every day for one hour, than 10 hours on the week-end.

Do your daily routines, part of which can be the daily tasks from YORGOO, building your list, your network. Don’t abandon before you have reached your daily goal, which can be expressed in number of sales, number of sign-ups, number of opt-ins or simply as we do here in number of daily visitors.

Every sale, or sign-up corresponds to a number of daily unique visitors you generate. These statistical bench-marks define your work load in function of the goal you have set. It’s all part of business planning.

Example:
if for a sign-up in YORGOO you need 90 unique visitors and if you get one sale per 10 YORGOO sign-ups,then you will need 900 unique visitors per day for one sale per day.

Insist on where you are successful:
If you take the above example and you find out that you need 10 YORGOO sign-ups for one sale, don’t jump to the next small home business opportunity, but simply multiply your daily visitors. Do it yourself or buy additional advertising, thus increasing your network. Invest 100% of all your profits in marketing until you reach the daily goal or whatever the number of sales you need.

Accept that online business is a profession which like any other profession requires a learning process, business education and training. What makes people online believe that they can trigger trust and sales as online professionals if they never have learned the job properly and if they have never had a minimum of provable success in what they are doing?

The internet is not much different from ordinary low tech commercial environments, just there seems to be a widely spread out opinion that online every thing should be available for free to get and easy to sell.

Zo Nicholas

Niche Marketing

What is it?

Niche Market ‘a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers…..niche marketing:An often used technique for affiliate marketers. By seeking out smaller segments of larger markets, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base, giving the affiliate a small but regular income stream. This technique is then repeated across several other niche websites until a desired income level is achieved.’ Source: Wikipedia.

Meeting the demand

In marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need.  To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns.  It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

The Strategy

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless.  To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.  Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty.  The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind.  Here one is not forced into the lion’s den and made to compete against established marketers.  He is made to occupy a strong and secure position that ultimately wins him a real place in the market.  Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

Discover your niche

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process.  It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have.  It is also important for him to know everything about the niche business at hand.  Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make.  In doing so, one should know the exact phrases that people are searching for.  The use of tools such as the Keyword Analyzer can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Customer satisfaction

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on.  Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers - needs that are usually not given notice by those in the big league.  Through niche marketing, one is able to gain a foothold in the market by being a needle in a haystack.  From small beginings big businesses grow.

Zo Nicholas

Working from home

Starting a home business

Its really not that difficult to start a small home business especially if you think about all the advantages and the tax benefits that one can receive for doing so; however it may take some soul searching and time to dig deep into yourself and find your passion and skills that you can apply online.

We all possess skills even if we are not always totally aware of them, that we can utilise and share with others. Listen to the interview with Alejandra from Italy and see how she made some big changes in her life.

Listen as YCADEMY Speaker Bianca Gubalke from S.A. digs into her past and explores her present - working from home around her family.

Zo Nicholas
Home Business Education

Search engine marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. Source: Wikipedia

So its all about keywords, optimisation, how to increase web site traffic, search engine strategy and placement but……..

wheres the FUN?
wheres the SEX?

Well….you can find it ALL right here rolled into one at yorgoopublishing.com, and join us on the call and have all the fun you want at 9p.m London time in yorgotalk.com

See you there,

Zo Nicholas

P.S. and don’t forget to bring your real Smart Tool the Keyword Analyzer!